Average page load time as a new ranking factor for Google Search – analysis by Google Site performance in webmaster tools

Average page load time as a new ranking factor for Google Search – analysis by Google Site performance in webmaster tools


Image by Matthieu Dejardins, eCommerce Activist
Illustration from the following post: Landing Page Optimization: what should you test. It is now official that Google is cautioning the site speed as a new ranking factor, you should make sure that both your SEO & lead generation landing pages are not taking ages to load. Additionally, the load time is now specified as part of guidelines for the navigability components to determine the Google Quality score.